Marcus Sheridan of The Sales Lion claims that 70% of people who contact a company already know they will do business with them. That’s because they’ve done their research online before contact. This is even true of people looking for a financial advisor. Therefore, an effective, optimized online presence is required to compete in the modern finance industry.
Is it time to revisit your brand? There are a lot of reasons why companies endeavor to do this, including new leadership, evolving product and service offerings, changing consumer expectations, the competitive landscape, unclear positioning, and lack of internal/external focus and clarity. Because branding often encompasses more than just your visual identity, a great way to begin the process is with a brand discovery and alignment project.
In many ways, your email list is your greatest asset. Email is consistently ranked number one among marketing activities with a whopping 2,900% ROI. Whether you're a B2C business sending transactional emails or a B2B business guiding leads and prospects through the buyer's journey with nurturing campaigns, email is where the rubber meets the road. But running a successful email marketing campaign takes planning and knowledge of how to maximize your engagement.
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to RevOps from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.
While there are many upsides to this alignment, there are just as many obstacles facing teams as they try to get on the same page. Read on to break down the top five challenges facing marketing and sales teams as they try to align, as well as a few solutions for making team alignment a reality.
Marketing can seem overwhelming. It never stops because everything you do is designed to lead to another thing, and then another. It's a never-ending cycle of SEO, ads, leads, calls-to-action, downloads, blogs, conversion paths, content, prospects, emails, social media, subscribers, and data collection.
If you’re in sales or business development, optimizing your personal brand is a necessity because so much of the sales cycle takes place online these days. But regardless of whether you’re in sales or not, optimizing your personal brand makes good sense in a world where people increasingly distrust corporations and are more interested in getting to know the individuals behind the brand.
When was the last time you got excited about meeting a really interesting person through business and visited their LinkedIn profile to find they have seven connections and no portrait image?
Did you know that only 3% of buyers are active buyers? Active buyers are ready to purchase and are searching for the company that can best meet their needs.
That means that 97% of buyers are passive buyers. They're in the early stages of the buyer's journey and still investigating solutions to their problems. That's why it is crucial that companies produce helpful content that positions them a resource for prospective buyers in this early stage, and that guides buyers through the subsequent stages of the buyer's journey.
With the U.S. unemployment rate hovering at 3.8%, finding the right people for your business can be very challenging. Employers need to cover all bases in order to get the word out about their open positions. It’s not enough to court active searchers on Indeed, Monster, Glassdoor, LinkedIn, and in newspaper ads.
How did Amazon increase order completion by 30%? How did Amtrak increase bookings by 25%? Chatbots.
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