The initials ESG refer to the factors used to measure the environmental and ethical impact of investing in a company. The “G” stands for governance, corporate governance to be exact. A trend within the group of investors who care about the systems, structures and policies governing a corporation is investing in more women-owned and women-led businesses.
We don’t say much about Snapchat anymore because for most brands, though certainly not all, this platform holds very little value, especially in comparison with other options. However, it’s worth noting that a feature they introduced in October of 2013 totally changed the game for all social media platforms - Snapchat Stories. Thus began the social experience of sharing content in real time, in the narrative format of a micro-documentary that could be re-watched for a whole day until the snaps disappeared 24 hours after being posted. Users were instantly delighted by this new way of sharing their lives on social media.
You might not think about it this way when going through your junk folder, but email marketing is quite the art form. Although some companies may only be sending hard sales pitches to their contacts, that is a mistake. Marketing emails are meant to be relationship building tools, and they’re definitely tools that you want to use correctly. According to HubSpot, 59% of marketers say email is their biggest source of ROI.
Sometimes, the best combinations are the unexpected ones, such as museums and selfies. In the past, history and art museums were slow to adopt new technologies, but not these days! In 2015, London blogger Mar Dixon started Museum Selfie Day. She had visited several museums with her daughter and realized that posting about them on social media would be a great way to showcase these places that she loves. Now, every January 21, people worldwide post photos of themselves at their favorite museums as a modern sign of support!
Spring cleaning is not exclusively relevant to 1950s housewives. If you work in an office setting, you probably already have a pretty good idea of how much clutter can affect your productivity. This extends beyond a messy desk. Although many business people are on their computers for nearly 40 hours a week, there are still plenty of digital tasks that get pushed aside time and time again. The turn of the season is a great excuse to finally take a moment to accomplish these things. Trust us, it’s worth taking the time at least once a year. It will not only positively impact your productivity, but you might be ignoring crucial digital marketing to-dos that could bring you more business. Here are this spring’s top 5 digital cleaning tasks you should add to your list…
Everyone shares a common concern about how the pandemic is impacting business. Many are wondering, "How do I share important information with my clients or customers when we’re all working and communicating in new ways?" Here are 4 critical activities your business should be doing right now to stay in touch...
Social media engagement is essentially online customer service. It shouldn’t be thought of as a single interaction, but as a long-term relationship. If you think of engagement as a simple series of actions (reply to this comment, like this tagged post, respond to this direct message) you’ll miss the reasoning behind why this is so important. These interactions should all be done with the intent of attracting prospects, engaging customers, and delighting fans enough to keep them coming back.
In the marketing world, we discuss millennials constantly. But, believe it or not, it’s time to heavily consider the next generation of consumers as well. This is the group of people born after 1995 (aged 24 or under) that society refers to as Generation Z. According to Fast Company, this generation will account for 40% of all consumers by next year. A recent Facebook report, "Getting to Know the ‘Me Is We’ Generation” estimates that Gen Zers already influence some $143 billion in spending in the US alone. So, how do you get this new, unique, and important group of consumers to pay attention to your company without screaming, “Hey, Gen Z, look at me!” (Don’t do that, by the way, they won’t like it.)
Don’t underestimate the power of a hashtag! According to Sprout Social, an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags. Plus, if you use hashtags strategically, they will not only help you reach more people, they will help you reach the right people.
Every day that I come into work, I put my bag down, get settled, and jump onto my tightrope. The stakes are high because I really don’t want to fall off my rope. If I wobble to the left, I might end up in the land of creative writing, where everything is lovely and artsy but not always practical and helpful. If I topple off the right-hand side, I’ll fall into the dark pit of technical writing where I’ll be doomed to an eternity of boredom.
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