This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
We are currently live in a society that's heavily focused on social media, and at this point, there is no going back. Many of us have adjusted to this online way of life by now. We’ve mastered the balance between different social media feeds, learned the lingo, and we know when and how to disconnect and find time away from the bleeps and bloops of constant notifications.
Let’s talk about hygiene. We all recognize its importance in the mundane areas of life, but not all of us have considered the concept as it applies to our online marketing strategy –specifically, something marketers refer to as “email list hygiene.” As the name indicates, email list hygiene’s objective is to optimize the efficacy of email marketing campaigns and e-blasts by keeping contact lists “clean.”
As marketers, we often compare different mediums to one another in order to better understand the art of communication. A primary question on our minds: how does the act of reading words typed on a screen differ from reading those on a physical page? How might such a difference influence the way our brains absorb and process information? Although these questions are not new, they are more relevant than ever as technology provides us with more and more options for media consumption. This issue has prompted more than a hundred studies since as far back as the 1980s, in which researchers have attempted to measure how digital interfaces affect reading comprehension and speed. Across the board, they have found a gap –one that is significantly less pronounced now than it was thirty years ago, but still extant. Current reports reaffirm older ones, asserting that reading on screens is generally a slower, less attentive, and less comprehensive process than reading on paper.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Yesterday I worked on a Facebook ad campaign with my client and friend, Barry Seaver at The Wealth Conservatory. Even though I’ve worked on hundreds of Facebook ad campaigns, I was still getting excited and jazzed putting the pieces of the campaign together. So, why is that?
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
One of the great things about living in New England is the change of seasons. While we may not love each and every season and its characteristics, there’s something both comforting and energizing about the change.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Hashtags are a huge part of social media marketing. Use them well, and they will help bring consumers and positive feedback to your site. Use them poorly, and they can be ignored, embarrassing, or worst of all; turned against you.
Ok, I’m just going to come right out and say it: I’M A MILLENNIAL. I know, how awful, right? The world has conditioned me to loathe myself because I’m “lazy,” “entitled,” and “don’t know how good I’ve got it.” I have grown to learn that I, because of my age, am the worst kind of human there is… Which really sucks. What people don’t know about Millennials is that we’re actually a pretty kick ass group of humanoids and we can really help you old folks out.
This blog is part of the How to Monitor Social Media in 10 Minutes a Day eBook download.
Twitter is nothing if not an acquired taste. It’s the classic love-it-or-leave-it split: we hear from our non-Twitter friends that they think it’s a soul-sucking waste of time, just as much as we hear from fellow Twitter users that it’s a valuable networking tool. To all the former Twitter haters: we hear you! There are times when we rue the day we ever stepped foot into that land of bite-size news and pointless commentary… before we remember that’s not what we’re there for.
If you had to take a wild guess, which generation would you say uses the internet the most? Millennials? Generation X? Baby Boomers? If you’re not in tune with the marketing world, that can be a tough question. But, of course, the Millennial generation absolutely, by far, sweeps all categories of internet use. Baby Boomers, however, aren’t too far behind. So, if Baby Boomers are online, where are they, what are they doing, and how do we reach them? Let’s explore.
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