Many years ago, a manufacturing company founder told me, “Dan, we don’t need to look at our marketing strategy because we’re growing by leaps and bounds. So why fix what ain’t broken?” Interestingly, that’s when I became more invested in my conversation with him.
Accounting and advisory firms need marketing now more than ever because client buying behavior has changed, talent shortages have intensified, industry consolidation is accelerating, and advisory services require more education and visibility than traditional compliance work.
As businesses grow, so do the challenges that come with managing them. Many organizations reach a point where they need experienced leadership to guide strategy, improve processes, and support growth—but aren't ready to add another full-time executive salary.
Marketing without a strategy is a lot like setting out on a road trip without a map. You might eventually get where you’re going, but not without wasted time, wrong turns, and unnecessary costs along the way.
A strong content strategy doesn’t rely on a single channel. It connects video, blogs, email, and social media into a system where each piece reinforces the others. When done well, this approach improves consistency, efficiency, and trust, without creating more work.
If you read our last blog on how to reach the right people at the right time with geofencing, you already know that geofencing is a game-changer for targeting users based on their real-world location. But that was just the beginning. Today, we’re diving deeper into how to make your geofencing campaigns even more impactful—specifically, by using advanced tactics and layering in remarketing to stay top of mind.
How many times have you heard this phrase? “There are three things that make a restaurant successful: location, location, and location.” It’s hard to say whether this is true or simply anecdotal, but there’s no question that a good location at least contributes to the success of a restaurant, or most any other brick and mortar business. For one thing, a good location is an easy ticket to raising awareness.
The topic of artificial intelligence (AI) is inescapable. As a marketer, I hear about new AI-powered tools or related platform updates almost weekly. A while back, the pressure to learn what the hubbub was about finally got to me. After all, some alarmists were saying robots might be coming for my job!
Developing marketing personas is foundational in creating strategies that resonate with your audience. Personas represent your ideal customers, helping you tailor your marketing efforts to attract the right leads. Here’s a brief overview of why you should create marketing personas and how to get started.
As we step into 2025, there’s no better time to revisit and refine our strategies for achieving personal and business success. One tried and tested method to drive focus and clarity is by setting SMART goals. First coined in 1981 by George T. Doran, SMART goals – an acronym for Specific, Measurable, Attainable, Realistic, and Time-bound – still offer a framework for turning aspirations into actionable plans.
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