Have you ever been stuck in a one-sided conversation with someone who won’t stop talking about themselves? We’re willing to bet you have. Isn’t it the worst?
Walking into an educational session called “How to Make Your Content More Inclusive” at HubSpot’s INBOUND event earlier this year, I wasn’t convinced that it was going to be the best use of my time. That week was packed with speakers who delivered specific takeaway messages about creating more effective Facebook ads, Instagram posts, email newsletters, and so on. All lessons I really wanted to absorb, bring home with me, and instantly implement for our company and our clients. I confess, my attendance at this session was based on the number of open seats left, not how practical I thought it was going to be.
The art of blogging has come a long way since it first began, back in the 1990’s. Originally, blogging was a way for people to share their stories, opinions, and experiences. Now, blogging has expanded into a useful, inexpensive, and effective marketing tool.
