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It’s no secret that we can all benefit from having a fresh set of eyes on our businesses to offer an external, unbiased perspective. But what if that fresh set of eyes also came with a wealth of professional experience in marketing, sales, business development, finance, operations, and business management? That’s what a well-rounded Fractional CMO (Chief Marketing Officer) brings to the table.

What does a Fractional CMO do?

Fractional CMOs typically work with a business for three to six months to help them scale. During the engagement, the Fractional CMO devotes at least a quarter of their time to that business, providing strategic guidance while overseeing and participating in marketing operations and growth strategies. This requires a lot of meetings and hands-on work so the Fractional CMO may take a seat in the office for a portion of their time helping that business.

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Here are some specific tasks Fractional CMOs assist with:

  • Making goals
  • Uncovering new opportunities
  • Identifying challenges
  • Assessing, training, and empowering teams
  • Reviewing and streamlining current systems and processes
  • Understanding the buyer’s journey
  • Defining ideal customer personas
  • Developing brand strategies
  • Managing campaigns
  • Creating content
  • Analyzing data
  • Aligning sales and marketing
  • Solving problems strategically
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What are the benefits of hiring a Fractional CMO?

Fractional CMOs do more than bring new skills to your team. If a business does not have appropriate marketing leadership at the executive level, they can step in to fill that void.

Here are some specific tasks Fractional CMOs assist with:

  • A flexible way to jumpstart growth for businesses of any size
  • A fraction of the cost of a full-time CMO
  • A strategic approach that aligns all your tactics
  • A system for generating and nurturing qualified leads
  • A collection of resulting data that provides insights
  • A method for working toward your long-term goals
  • A plan that can carry you indefinitely into the future
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Should you hire a Fractional CMO?

To make this decision, you must consider what you need from a marketing leader. Each business is unique and there isn’t a one-size-fits-all solution that can be applied.

Think about your current situation and ask yourself
these questions:

  • Do your growth objectives require a high-level marketing strategy?
  • Are there gaps in your marketing that only executive leadership can fill?
  • Are you still trying to solidify your ideal customer personas?
  • Do you need to increase awareness or lead generation?
  • Is your budget too small to hire a full-time CMO?

If you answered yes to any of the above, this Fractional CMO business model could benefit you.

Would you like to learn more?

Click here to schedule a discovery call with Fractional CMO Dan Evans. He would be happy to walk you through any questions you may have. Let's figure out the best marketing solution for you!

29 School St
Lebanon, NH 03766

63 Federal St
Portland, ME 04101


603-651-0473
dan@hydratemarketing.com
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