Using AI to Help Build Your Marketing Strategy - A Free Webinar

Wednesday, January 22, 2025
12:00 - 1:00 PM EST

Your website is more than just an online brochure – it’s a goldmine of data about your visitors, their interests, and how they interact with your content. But if you’re not tracking that data, you’re missing out on insights that could help you attract more customers and grow your business. 

Google Analytics 4 (GA4) and Google Tag Manager make capturing and using this information easy. But first, you have to know how to set them up!

In this beginner-friendly workshop, we'll walk you through the basics of Google Tag Manager and show you how to connect it with GA4 to unlock valuable insights.

No technical experience? No problem! We’ll cover the essentials step-by-step and provide opportunities for answering specific questions so you can feel confident putting these tools to work for your business.

Here are some of the topics that we’ll cover:

• Why GA4 is a must-have tool for tracking website performance
• How to set up Google Tag Manager & start capturing data right away
• Tips for filtering out internal traffic to keep your reports accurate
• How to track search activity & identify what visitors are looking for
• Setting up reports to measure engagement, conversions & attribution
• Connecting other Google tools to streamline your analytics setup
• And more!